Cookie Policy
Quarter Mile Classifieds, LLC dba QuarterMileClassifieds.com and its affiliates (collectively, “our,” “us,” or “we”) operate a website, provide products and services through mobile and other applications, and develop software. We refer to these as “site,” “service(s),” or “our site and services.”
Welcome to our Cookie Policy. To enhance your experience on our website and services, we and our service providers use cookies and related technologies. This Cookie Policy explains what cookies and related technologies are, how we use them, and your options for managing them. Please note that our Privacy Policy provides more comprehensive information on our collection and use of information, including personal information.
- What are Cookies?
Cookies and related technologies, such as pixel tags, web beacons, local shared objects (“Cookies”), are bits of data that are placed on your browser or device, which can be read by us and others to do a variety of things. Cookies can help us and others tailor sites or services to your needs or preferences, track the pages you visit, manage content, and compile statistics about usage of sites or services, and otherwise learn about your online activity, including on other sites or services. For example, web beacons allow ad networks to provide anonymous or aggregated auditing, research and reporting for advertisers. Web beacons and other Cookies enable ad networks to serve targeted advertisements to you when you visit websites. Pixels and other Cookies in emails help track email response rates, identify when emails are viewed, and track whether emails are forwarded.
- Cookies & Data Collection
We and our third-party service providers, including analytics companies such as Google Analytics and ad networks, use Cookies to collect information about the devices (including mobile devices) and computers that you use to access our site or services. Cookies allow us to collect and analyze a variety of information about device and usage, such as web log data, referring and exit pages and URLs, platform type, number of clicks, IP address, domain names, landing pages, pages and content viewed, the order of those pages, the amount of time spent on particular pages, actions completed, transaction types, location of transactions, tasks and workflows, time spent completing tasks and workflows, the date and time of use, the frequency of use, other usage patterns, error logs, unique identifiers (including Ad IDs and Device IDs), and device attributes like operating system and browser type.
- Why We Collect This Information.
We collect information through cookies to improve our sites and services and to understand how users interact with them. We also use this information to support our advertising efforts, including targeted ads. The information gathered by cookies is also used to make improvements to our sites and services. Please refer to our Privacy Policy for more detailed information on how we use the information collected through cookies.
a. Essential Cookies
Certain cookies are essential for the proper functioning of our site and services. For example, we use cookies associated with our consent management platform to save and respect your choices regarding whether to accept certain cookies or opt out. Without these essential cookies, our sites and services would not work as intended.
b. Functional Cookies (Added Features and Analytics)
Functional Cookies allow us to offer additional features such as supporting our ability to analyze the use of our sites and services, as well as the success of an ad campaign. We may use third-party web analytics providers, such as Google Analytics, to help with this. These service providers use the types of technology described in Section 2 to help us analyze how users use our sites and services, including noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to help us evaluate your use of our sites and services.
Additionally, we may collect information on how you navigate through or use our sites or services in real-time. This may include mouse movements, how you navigate within or scroll through our sites and services, and which parts of our sites and services you interact with.
We use this information, including the information collected by our third-party service providers, for various purposes, such as determining which portions of our sites or services are used most frequently, identifying what our visitors and users like or dislike, and for audit and support purposes. We may also use this information to assist in determining relevant advertising, both on and off our sites, and to evaluate the success of our advertising campaigns.
c. Advertising Cookies
Some cookies support advertising by allowing us to serve targeted ads and track engagement with those ads. When you visit our public sites and pages we may use certain third-party ad networks and ad servers to set or access cookies on your computer, mobile phone, or other device. These cookies allow us to serve targeted ads to you and to track or report on engagement with those ads. We may also use cookies or similar technologies to enable us and our advertising partners to serve you relevant ads both on and off our sites and measure the effectiveness of those ads. This includes cookies used for frequency capping, aggregated ad reporting, and to combat fraud and abuse.
We may also use information collected by these cookies (including information collected by our third-party service providers) for various purposes, including to evaluate the success of our advertising campaigns, to determine which portions of our sites or services are used most frequently, and to personalize your experience on our sites or services. To learn more about targeted advertising and how to opt out of receiving targeted ads, please visit the Digital Advertising Alliance’s opt-out page at http://optout.aboutads.info/.
- CHOICES – THIS SECTION DESCRIBES A NUMBER OF STEPS YOU CAN TAKE TO UNDERSTAND COOKIE USAGE AND TO MAKE CHOICES, SUCH AS OPTING OUT.
A. Consent Manager – We provide a consent management platform that offers transparency about which Cookies are placed or read on our sites or services and gives you the ability to make choices and exercise control over their use. Please note that essential Cookies that are necessary for a user to access and use our services cannot be opted out of. However, non-essential Cookies, such as those related to advertising, can be managed with the Consent Manager for visitors to our public site.
B. Other Choices – In addition to our Consent Manager, you can exercise choices as described below.
Google Analytics – To opt-out of Google Analytics you can install the Google Analytics Opt-out Browser Add-on.
Ads & Industry tools
You may use the NAI opt-out tool which will allow you to opt-out of seeing interest-based ads from NAI approved member companies.
You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners, via the DAA website.
Mobile Device Opt-Out – To opt-out of tracking of your behavior across different mobile applications and limit interest-based ads, see instructions for iOS and Android devices:
iOS: Go to your Settings > Select Privacy >
Tracking > turn off the ability of apps to request to track your activity across app
Apple Advertising > turn off personalized ads
For Android devices: Open Settings app > Select Google > Select Ads > reset or delete advertising ID
We do not control any of the tools or opt-out links described in this section 4B and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.